Brand A- Brutalist Industrial Branding
Brand Foundation
Brand Identity: Minimalist brutalist aesthetic meets industrial functionality Core Values: Authenticity, durability, uncompromising design, anti-trend Target Demographic: 25-40 year old’s who value quality over quantity, architectural design enthusiasts, creative professionals
SEO Strategy
Keyword Research & Positioning
Primary Keywords:
Brutalist clothing
Industrial fashion
Minimalist streetwear
Architectural clothing
Raw edge apparel
Concrete aesthetic fashion
Long-tail Keywords:
Brutalist inspired t-shirts
Industrial design clothing brand
Minimalist oversized tees
Architectural fashion men/women
Raw cotton vintage wash
Concrete gray clothing
Content SEO Framework
Blog Content Pillars:
Design Philosophy - "The Beauty of Brutalism in Fashion"
Material Stories - "Why We Choose Raw Cotton"
Architectural Inspiration - "From Concrete to Cloth"
Sustainability - "Built to Last: Anti-Fast Fashion"
Product Content Strategy
Content Pillars
1. Product Storytelling
Material Stories:
"Vintage-washed cotton sourced from organic farms"
"Overdyed pigments that age beautifully"
"Construction details inspired by concrete joints"
Design Philosophy:
"Each piece designed to last decades, not seasons"
"Brutalist architecture meets everyday wear"
"Functional beauty in every seam"
2. Visual Content Framework
Photography Style:
Architectural backgrounds (concrete, raw materials)
Natural lighting with hard shadows
Minimal color palette (grays, earth tones)
Focus on texture and construction details
Content Types:
Hero Product Shots: Clean, architectural lighting
Lifestyle Images: Urban environments, creative spaces
Detail Photography: Fabric texture, construction close-ups
Flat Lay Styling: Minimal compositions
3. Copy Voice & Tone
Brand Voice Characteristics:
Confident but not arrogant
Honest about materials and process
Educational without being preachy
Minimal but impactful
Example Product Copy: "Essential Oversized Tee - Charcoal Heavy-weight organic cotton. Vintage-washed for immediate comfort. Cut for a relaxed architectural silhouette. Built to improve with age."
CRM Strategy
Customer Journey Mapping
Discovery Phase
Touchpoints:
Social media content
SEO blog articles
Influencer partnerships
Word-of-mouth referrals
CRM Actions:
Welcome series for email subscribers
Educational content about brand values
Style guides and lookbooks
Consideration Phase
Touchpoints:
Product pages
Size guides
Customer reviews
Email campaigns
CRM Actions:
Abandoned cart recovery (3-email sequence)
Product recommendation based on browsing
Social proof campaigns
Size/fit consultation
Purchase Phase
Touchpoints:
Checkout process
Order confirmation
Shipping notifications
Unboxing experience
CRM Actions:
Order confirmation with care instructions
Shipping updates with tracking
Post-purchase care guide
Review request (7 days post-delivery)
Retention Phase
Touchpoints:
Email newsletters
Product launches
Care instructions
Repair services
CRM Actions:
Seasonal care tips
Early access to new drops
Loyalty program benefits
Referral incentives
